区域旅游规划与旅游营销理念之间存在着复杂的辩证关系,我国目前区域旅游规划中的促销策划存在着诸多问题,需要对促销策划的四个组成部分:SWOT分析、市场定位与目标市场选择、树立区域总体形象以及组建促销联合体分别进行进一步的探讨。 There is a complicated dialectical relationship between the concept of regional tourism planning and tourism marketing. There are many problems in the marketing planning of regional tourism planning in our country at present, which need four components of the marketing planning: SWOT analysis, market positioning and target market selection, Establish a regional overall image and the formation of promotional consortia respectively for further discussion.