上世纪80年代中期,广告学开始进入大陆,一套广告学丛书成了国内广告人的宝典,其中,美国广告界顶级人物之一的伯恩巴克的创意理念颇受大家追捧,其经典文案《Think small》(想想还是小的好)跟之后的甲壳虫平面系列广告及其理念一起,成了全球广告界的金科玉律。在崇尚大马力、大空间汽车的1959年的美国人中推出小微型的甲 The mid-80s of last century, advertising began to enter the mainland, a set of advertising books became the canon of domestic advertisers, of which the creative concept of one of the top figures in the US advertising Bernanke quite sought after by everyone, its classic copy “ Think small ”(think or small good) with Beatles flat series of advertising and its concept together, has become the golden rule of the global advertising industry. Small miniature armor was introduced in 1959 Americans who respect big horsepower and big space cars