许多年来,由金庸小说改编的影视剧作品可谓大行其道,横扫华人世界,大有方兴未艾之势。其中自然也有让人津津乐道的精品,但总的来说,尤其是大陆开拍金庸剧以来,众口称赞稀,大多是开拍前翘首以待,但播出后大为失望,立时骂声四起。大陆开拍的第一部金庸剧《笑傲江湖》受到的批评之多,“口水”之多,也可算是一大奇观。而后来再拍的《射雕英雄传》也好不到哪里去,一边热播,一边挨骂,尤其是“金迷”们更是痛心疾首,直呼“糟蹋”金庸。当然也不是只有大陆拍的金庸剧才被狂骂,任贤齐主演的台湾版《神雕侠侶》受到的待遇也好不到哪里去。对这样的金庸剧,从观众的角度,一律只能称之为“失败”的金庸剧。另一大骂翻天的奇观来自广告界。近期的诸多广告杂志连续刊登文章,对近几年来层出不穷的所谓“恶俗广告”进行分析,攻讦,谩骂,一时也是热闹非凡。恶俗广告,通俗地说,就是那些反复轰炸,令 For many years, the film and television dramas adapted from Jin Yong’s novels can be described as popular, sweeping the Chinese world, and there is a lot going on. Of course, there are also people relish boutique, but in general, especially since the mainland started shooting Jinyong, the public praise rare, mostly before filming waiting, but was greatly disappointed after the broadcast, immediately scold four . The first Jin Yong drama “Swordsman” shot by the Mainland was criticized as much as “saliva,” and it can be regarded as a spectacle. And then shoot the “Eagle Shooting Heroes” is not much better, while hit, scolded, especially the “golden fans” are even more bitter, calling “spoil” Jin Yong. Of course, not only the mainland beat JinYong drama was mad scolding, Richie starring Taiwanese version of “Condor Heroes” by the treatment is not much better. For such a Jinyong drama, from the audience’s point of view, can only be called “failed” Jinyong drama. Another cursory wonders come from the advertising industry. A number of recent advertising magazines published articles, the endless stream of so-called “vulgar advertisements” in recent years to analyze, attack, curse, and sometimes bustling. Popular advertising, popularly said that those who repeatedly bombed, so