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营销变革中国企业进行曲改革开放20年来,我国市场营销经过了哪些风风雨雨,有着怎样的发展脉络? 成功者为何成功,失败者缘何失败? 西方成熟市场的营销思想和理念与转型期的中国市场的经营思想、理念进行着怎样的碰撞、融和? 企业和营销是一种什么样的关系呢? 20年来,市场的魔方又变幻出了几多营销模式? 而今,我们处在一个什么样的营销时代呢? 一系列的疑问,需要寻求一系列的答案。为此,让我们回头审视一下昨天的足迹——
Marketing Reform Chinese companies have undergone song reform and opening up 20 years ago, what are the ups and downs of China’s marketing and what are its development lines? Why did successful people succeed, and why failed people fail? Marketing ideas and concepts of mature western markets and the Chinese market during the transition period How does the business idea and concept collide and merge? What kind of relationship is the enterprise and marketing? In the past 20 years, the market’s Rubik’s Cube has changed several marketing modes. Nowadays, what kind of marketing do we have? The era? A series of questions, you need to seek a series of answers. To this end, let us look back at the footprint of yesterday.