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过去90%的药品流通在医院,今天已有30％的药品通过零售渠道到达消费者手中,个别沿海发达城市已接近50%——中国OTC市场正以史无前例的速度飞速发展。依托着医保制度的全面实施、医药分业的未来变化趋势以及药品分类管理制度日臻完善的大背景,中国药品零售市场将得到大幅扩容。 过渡阶段变化多多 OTC市场经历了从无到有的过程,今天正处于一个从小到大,从政策影响、厂商导向到消费者成为导向的过渡阶段。如何培训售货员使之具备专业化素质,如何
In the past, 90% of drugs were circulating in hospitals. Today, 30% of the drugs are delivered to consumers through retail channels. Some of the developed coastal cities are close to 50% - the Chinese OTC market is developing at an unprecedented rate. Relying on the full implementation of the health insurance system, the future trend of the diversification of the pharmaceutical industry and the background of improving the drug classification management system, the pharmaceutical retail market in China will be greatly expanded. Many changes in the transitional phase OTC market has gone through a process from scratch, today is in a small to large, from the policy implications, manufacturers-oriented consumers become the transitional stage. How to train sales staff so that they have a professional quality, how