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1995年12月27日晚在北京友谊宾馆举行的光彩事业公益广告拍卖会,以拍卖成交率100％、成交总额142.5万元的成绩取得圆满成功。据悉,这是国内首次广告创意方案拍卖活动。据了解,参加此次拍卖的12件光彩事业公益广告创意方案,是由北京8家知名广告公司提供,并经投标、评标后产生。起拍价最低者3万元,最高者14万元。成交总额超出起拍价总额25％。其有21家企业参加竞买。
On the evening of December 27, 1995, the Guangcai Public Service Advertising Auction held at the Beijing Friendship Hotel achieved a complete success with an auction turnover rate of 100% and a total turnover of 1.425 million yuan. It is reported that this is the first domestic advertising creative project auction. It is understood that the 12 lucrative public service advertising creative programs that participated in this auction were provided by eight well-known advertising companies in Beijing and were generated after bids and evaluations. The lowest starting price is 30,000 yuan and the highest is 140,000 yuan. The total turnover exceeds 25% of the starting price. There are 21 companies participating in bidding.