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实用性的设计是社会以及人类发展衍生而来的需要的结果,而在多元化的今天,我们需要一种对文化的汲取与反应,通过文化的内涵去设计表达内容,同时结合实用美与形式美,以满足人们日益增长的多元化的需求,是我们更应该探讨的课题。基于全球多元的文化背景,在设计当中我们更应凸显自身的文化特色,将中国传统文化与时代精神以及企业文化相结合,创造真正具有时代意义的标志设计,大象我们自己的民族品牌,使之不仅能够很好的吸引国人眼球,更能够成为中国在世界上的名片。
Practicality is the result of social and human development derived from the needs of the diversification of today, we need a culture of learning and response, through the cultural connotation to design the expression of content, combined with practical beauty and form The United States, in order to meet people’s growing diversified needs, is something we should explore more. Based on the diverse cultural background of the world, we should highlight our own cultural characteristics in our design. By combining traditional Chinese culture with the spirit of the times and corporate culture, we should create a symbolic design with real significance of the times. Our own national brand of the elephant, Not only can it attract people’s attention well, but also become China’s business card in the world.