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民俗文化是中华民族几千年灿烂文明历史的积累,它象征着一个民族的信念,是现代艺术取之不尽、用之不竭的源泉。传统民俗文化的传承和发展需要以新的设计态度结合时代元素、现代特征,在现代视觉传达设计中更好地创新发展,形成更具内涵的“新”民俗文化。
Folk culture is the accumulation of the splendid and civilized history of the Chinese nation for thousands of years. It symbolizes the belief of a nation and is an inexhaustible source of modern art. The inheritance and development of traditional folk culture needs a new design attitude combined with the elements of the times and the modern characteristics to better innovate and develop in modern visual communication design and to form a more connotative “new ” folk culture.