今年是中国正式加入WTO的开局年，我国的乡镇企业同国有企业一样，面临着国内外市场更加激烈的竞争，面临着严峻的考验。但是乡镇企业又有自身的优势和特点，因此，企业的经营决策者根据市场环境的变化，结合企业本身的优势与特点，采取积极的策略，抓住入世机遇，应对入世挑战 This year marks the beginning of China’s formal accession to the WTO. The township and village enterprises of our country, like state-owned enterprises, are facing more fierce competition in domestic and foreign markets and are facing severe tests. However, township and village enterprises have their own advantages and characteristics. Therefore, according to changes in the market environment, the business decision-makers of the company take a combination of the advantages and characteristics of the enterprise itself, adopt active strategies, seize the opportunities for accession to the WTO, and respond to the challenges of accession to the WTO.