2012年,是中国纪录片在国家导向、政策支持以及平台搭建之后进入常态化发展的一年。自2010年以来,纪录片发展产生战略意义的转变,在国家层面,依据“精心打造中华民族文化品牌,提高中国文化产业国际竞争力,推动中华文化走向世界”的需求,纪录片塑造国家形象的作用受到重视和强调;在政策层面,2010年10月广电总局发布第88号文件《关于纪录片产业发展的若 In 2012, it was a year for documentary films to enter the normalized development after national orientation, policy support and platform construction. Since 2010, the development of documentary films has made a strategic shift. At the national level, the documentary shape the national image based on the demand of “carefully creating the cultural brand of the Chinese nation, enhancing the international competitiveness of the Chinese cultural industry and promoting the Chinese culture to the world.” At the policy level, the State Administration of Radio, Film and Television released No. 88 Document in October 2010 on the development of the documentary industry