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自从上个世纪八十年代我国开始着力调整经济结构以来,第二和第三产业在国家经济中所占的比重不断上升。会展行业作为第三产业中的新兴力量,在近二十年来获得了高速的发展。会展行业本身具有较高的经济效益,同时更对其他行业的发展有着十分重要的推动作用。目前我国会展业在多个领域都有渗透,数量和规模也较上个世纪有着明显的提升,但是目前会展业中也隐藏着很多问题,制约着会展的进一步发展。本文先对国内会展业做了一个简单的介绍,然后从管理制度,内容质量,市场规范等多个角度分析了当前会展业存在的问题,最后就如何推动会展业进一步发展提出了一些建议。
Since the beginning of our country’s efforts to readjust the economic structure in the 1980s, the share of the secondary and tertiary industries in the national economy has been on the rise. Exhibition industry as an emerging force in the tertiary industry, in the past two decades has achieved rapid development. Exhibition industry itself has high economic efficiency, but also has a very important role in promoting the development of other industries. At present, the exhibition industry in our country has penetrated in many fields. The number and scale of the exhibition industry have also been significantly improved over the last century. However, there are many problems hidden in the convention and exhibition industry, which restrict the further development of the exhibition. This article first gives a brief introduction to the domestic convention and exhibition industry, and then analyzes the current problems in the exhibition industry from the perspectives of management system, content quality and market regulation. Finally, some suggestions are put forward on how to promote the further development of the exhibition industry.