市场环境复杂多变,品牌对企业发展的重要作用不言而喻。传统的营销模式对企业品牌的创建与提升效率普遍较低,新闻营销作为一种新形式,让许多企业眼前一亮。将新闻营销应用于企业品牌建设,借此提升企业知名度,扩大企业的影响力,成为众多企业在新时代发展的关键性抉择。对企业品牌新闻营销的研究也就存在重要的现实意义。 Complex and volatile market environment, the brand’s important role in business development is self-evident. The traditional marketing model for the creation and promotion of corporate brand efficiency is generally low, as a new form of news marketing, many companies shines. The news marketing applied to the brand building, to enhance corporate reputation, expand the influence of enterprises, many enterprises in the new era of development critical choice. Research on corporate brand news marketing also has important practical significance.