经济全球化的趋势下,世界日益成为一个整体,各国在政治、经济、文化各个方面的交流与合作已经成了当下实现各国自身发展的需要。而文化的的多样性和差异性使得各国在文化交流中存在着一定的问题和矛盾。因而,在进行跨文化交际时,需要对外国文化有一定的了解和掌握,从而避免文化差异所带来的文化冲突。 Under the trend of economic globalization, the world is increasingly becoming a whole. The exchanges and cooperation of all countries in the political, economic and cultural fields have become the immediate needs of realizing their own development. However, the diversity and diversity of cultures make all countries have some problems and contradictions in cultural exchanges. Therefore, when conducting intercultural communication, it is necessary to have some understanding and mastery of foreign cultures so as to avoid cultural conflicts caused by cultural differences.