营销新模式——价值营销

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随着我国买方市场的逐步形成,人们的消费行为也相应地发生了改变。这不仅表现在消费者物质占有欲逐步下降,且对产品的消费变得更理性与冷静了,已不再盲目地追求更多、更大,而只求通过一定的资源消耗和产品的占用,来最大限度地满足自己的需要,并追求人的全面发展。这一变 With the gradual formation of the buyer’s market in our country, people’s consumption behavior has correspondingly changed. This is not only reflected in the gradual decline in the possession of consumers, and the consumption of products has become more rational and calm, no longer blindly pursue more and greater, but only through certain resource consumption and product occupancy, To meet their own needs to the maximum, and pursue all-round development of people. This change
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