市场经济条件下，有代表性的市场营销观念主要有两类：一类是传统的营销观，包括生产观念、产品观念和推销观念，认为企业只要生产大量的价廉产品，或生产质好、性能好、有特色的产品，或用一套有效办法积极推销产品就能成功。其出发点是产品以卖方的要求为中心，将产品销售出 Under the conditions of market economy, there are two main types of marketing concepts: one is the traditional concept of marketing, including production concepts, product concepts, and sales promotion concepts. It is believed that enterprises only need to produce large quantities of inexpensive products or have good quality of production. Good performance, distinctive products, or active sales of products with an effective method can be successful. The starting point is that the product is sold at the center of the seller’s request.