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本文分析了非物质文化遗产中视觉设计元素的保护与传承的意义,浅要剖析了非物质文化遗产中视觉设计元素内涵,提出新时期非物质文化遗产中视觉设计元素保护与传承的思考:发挥政府主导作用,拓展传播渠道,扩大效应,引入市场机制,构建市场运作模式,转变思想理念,积极推动传统与现代的多元融合。
This paper analyzes the significance of the protection and inheritance of visual design elements in the intangible cultural heritage, analyzes the connotation of visual design elements in the intangible cultural heritage, and puts forward the consideration of the protection and inheritance of visual design elements in the intangible cultural heritage in the new era: The government plays a leading role in expanding the channels of communication, expanding its effect, introducing market mechanisms, building a market operation mode, changing its ideological concepts, and actively promoting the pluralistic integration of tradition and modernity.