论文部分内容阅读
目前,影视动漫产业在中国如火如荼的发展,中国也由原本的国外动漫代办加工的角色逐渐发展为有可以自主建立自己国家动漫品牌能力的角色,但在快速发展影视动漫产业的同时,我们也不难发现中国动漫产业所存在的一些问题,由于片面追求短期利益,作品只追求形式的创作,而忽视影视动漫文化的内涵。使得动漫作品缺乏文化艺术品位,所以,作为一种新兴文化产业,我们就必须追寻其中的文学艺术性,结合中国的民族特点,使之成为具有中国文化特色的影视动漫表现形式。
At present, the film and television animation industry is in full swing in China. From the original role played by foreign animation agencies, China gradually develops its role of being able to establish its own national animation brand capability. However, while rapidly developing the film and television animation industry, we also do not Difficult to find some problems existing in China’s animation industry, due to the one-sided pursuit of short-term interests, the work only pursuit of the form of creation, while ignoring the film and television animation culture. Therefore, as an emerging cultural industry, we must pursue the literary and artistic features in it and combine it with the ethnic characteristics of China to make it an anime and expressive form with Chinese culture.