换位思考,顾名思义就是放到对方的位置,站在对方的立场来考虑问题。从农药营销的现实来看,换位思考、创新营销就是要求农药厂商的营销、策划及技术服务等相关支持人员和系统摒弃长期在农药营销活动中所固有的自以为是、闭门造车、掩耳盗铃、自欺欺人的思维方式和行为习惯,逆向思维,从消费者 Empathy, as the name suggests is to put each other’s position, standing on each other’s position to consider the issue. From the reality of pesticide marketing, empathy, innovative marketing is to require pesticide manufacturers marketing, planning and technical services and other related support staff and systems to abandon long-term self-righteous in pesticide marketing activities, behind closed doors, self-deceiving thinking Way and behavior, reverse thinking, from the consumer