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以建构视觉形象为主题和线索,分析了慕课的核心理念中视觉形象的地位和作用,探讨作为主流年轻人的大学生群体看待体育的独特视角。从“慕课的文本视觉构建”、“慕课的视觉资源超链接”和“慕课的动态视觉展示评估”等三个方面,探讨了慕课如何通过构建正面的视觉形象的方式,寻求大学生群体对体育的认同,通过价值观的塑造和对体育认知模式的改变,让大学生群体重新解读体育的价值和意义。并对体育慕课在视觉形象建构方面的未来发展可能进行了展望。
With the construction of visual image as the theme and clue, this paper analyzes the status and function of visual image in the core concept of Mok class, and discusses the unique perspective of college students as the mainstream of young people’s view of physical education. From the three aspects of textual visual construction of MOU, hyperlinks of visual resources of MOU and dynamic visual display evaluation of MOU, this paper explores how MuCity can create a positive visual Image approach to seek college students to the sport of identity through the shaping of values and changes in the cognitive model of sports so that groups of college students to re-read the value and significance of sports. And prospects for the future development of sports mukung in visual image construction are prospected.