中华老字号品牌是一个城市的重要文化及地域标志,然而在经历了由民营向国有、由计划经济向社会主义市场经济两次转变之后,老字号品牌的发展受到了诸多阻碍。本文以安庆地区为例,揭示传统中华老字号品牌发展过程中存在的问题,并探究其发展模式,为老字号的复兴提出相应的对策。 The old Chinese brand is an important cultural and regional symbol of a city. However, after two changes from private ownership to state ownership and from planned economy to socialist market economy, the development of the old brand has been hindered. This article takes Anqing area as an example to reveal the problems existing in the development of the traditional Chinese old brand and to explore its development model to put forward countermeasures for the old revival.