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微博已成为中国最具社会价值的显性媒体,其兼具社会化收件箱、社会化即时通信和社会化媒体的多重功能,使之成为高度社会化的传播平台。中国微博产品创新了微博始祖Twitter的功能设计,突破以文字和链接为主的展示方式,直接嵌入多媒体元素(图片、视频、投票、音乐、话题等),将微博逐步完善成最即时、最简洁、最生动的新媒体平台。微博市场逐渐做大,且呈现多元化的生态,新浪一枝独秀的局面正面临腾讯后来居上的追赶,微博产品的创新和对用户的争夺,正在成为迫在眉睫的竞争需求和战略部署。本文以腾讯微
Weibo has become China’s most dominant social value media, which combines the multiple functions of social inbox, social instant messaging and social media, making it a highly social communication platform. China Weibo product has innovated the function design of Twitter, ancestor of Twitter, and broke through the way of displaying mainly texts and links, directly embedding multimedia elements (pictures, videos, voting, music, topics, etc.) , The most concise, the most vivid new media platform. The microblogging market has gradually become bigger and diversified in ecology. Sina’s thriving scene is facing catch-up after Tencent. The innovation of microblogging products and the fight for users are becoming the impending competition needs and strategic deployment. This article Tencent micro