在2013年年初的时候,整个广告交易市场还处于起步阶段,除了从事数字营销的专业人员对这个行业有一定程度的了解之外,广告主和媒体对广告交易市场还相对陌生。当时,记者就广告交易市场的相关话题采访了互动通控股集团研发副总裁顾以文,他用“培育期”来形容当时的市场环境。仅仅过去了一年多的时间,现在再来看整个广告交易市场,从国际品牌广告主到小微企业,在谈论网络广告投放时,RTB(实时竞价)已经 At the beginning of 2013, the entire ad market was still in its infancy, and advertisers and the media were relatively unfamiliar with the ad exchange market, except for those professionals in digital marketing who had some knowledge of the industry. At that time, the reporter interviewed Gu Yiwen, vice president of R & D of Interactive Communication Holding Group, on the relevant topic of the advertisement exchange market. He used “cultivation period ” to describe the current market environment. Just over a year later, now look at the entire advertising market, from international brand advertisers to small and micro businesses, talking about online advertising, RTB (real-time bidding) has been