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短缺经济时代,营销人往往是机械、被动的族群,他们行为角色似乎就是靠打拼体力、付诸血汗从而赢得生存空间和发展机会。作为一个有十多年打拼经历的营销人,我一直是在医药保健品这个属于健康行业范畴里成长起来的。我先后在大型国企、外企股份制企业从事保健品营销工作,作为一名营销总监,面对的市场环境更趋复杂多变,消费心态更趋理性成熟,员工建设更加规范,但不管如何,我始终凭
In times of economic shortage, marketers are often mechanical and passive. Their role seems to be to rely on their physical strength and sweat to win their living space and opportunities for development. As a marketer with more than 10 years of hard work experience, I have been growing up in the health care industry as a healthcare product. As a marketing director, I worked in large-scale state-owned enterprises and foreign-invested joint-stock companies as marketing directors. The market environment I faced was more complicated and changeable, the consumer psychology was more rational and matured, and staff building was more standardized. But no matter what, I always With