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自2001年《北京晚报》全面展开广告经营方式改革以来,《北京晚报》取得了优异的经营业绩。2002年,《北京晚报》以7.56亿元的广告收入重新夺回并坐稳了报纸广告江北第一、全国第二的宝座。2003、2004年《北京晚报》的经营势头继续看好,广告收入再创辉煌,2003年8.8亿元,2004年达到9.785亿元。众所周知,2005年上半年受国家宏观政策的影响,各大媒体都感受到了广告经营异常艰难,除个别新兴媒体由于基数较小,存在一定的增幅外,绝大多数成熟媒体的广告收入都不同程度地出现了下滑。但在竞争更为激烈的北京市场,《北京晚报》的整体收入虽
Since the “Beijing Evening News” in 2001 launched a comprehensive reform of the advertising business, “Beijing Evening News” has achieved outstanding operating results. In 2002, the “Beijing Evening News” recaptured its advertisement revenue of 756 million yuan and secured the newspaper advertisement Jiangbei first and the second nationwide throne. In 2003 and 2004, the business momentum of Beijing Evening News continued to be optimistic and the advertising revenue hit a new milestone. It reached 880 million yuan in 2003 and reached 978.5 million yuan in 2004. As we all know, the first half of 2005 was affected by the state’s macroeconomic policies. All the major media outlets felt that the advertising business was extremely difficult. Apart from some emerging media, due to a small base and a certain increase, the advertising revenue of the vast majority of mature media was different to some extent There has been a decline. However, in the more competitive Beijing market, the overall income of Beijing Evening News is low