有时候为了更长远的战略目标,企业必须学会走曲线甚至去主动经历错误。试错不是错。就如同别人觉得你是个白痴而你不自知时,你确实是个彻彻底底的白痴,但你明确地知道自己在做白痴的事时,这事就没这么白痴了,甚至你还可能是个聪明人。试错是一条曲线成长之路。营销不仅仅是研究规律,更是一门关于实践的艺术。实践是检验真理的唯一标准,因此我们必须通过有效的营销实践去验证假设,这个验证的过程,我们称之为试错。 Sometimes for a longer term strategic goal, companies must learn to take the curve or even go through the wrong path. Trial and error is not wrong. Just as when someone thinks you’re an idiot and you do not know it, you’re a thoroughly idiot, but you know that you’re an idiot when you’re an idiot, and maybe even you’re smart people. Trial and error is a curve of growth. Marketing is not just researching the rules, it’s an art about practice. Practice is the only criterion to test the truth, so we must verify the hypothesis through effective marketing practice. This verification process, we call it trial and error.