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集团化后的广电,要想发展,必须克服集团产业发展中依然存在的重节目、轻成本、成本意识淡薄、资源浪费严重、过分依赖广告经营收入的问题,树立起重视资源,进行有效生产,加强成本意识,提升综合竞争力的创新管理意识。一、重视人力资源,进行有效生产节目生产是电台、电视台的主要工作。从节目生产流程来看,主要分四个层次:搜集资料→明确定位→组织人员→进行生产,各层次必须各司其职,通力合作才能确保节目的有效生产。而资料搜集→明确定位过程中,是完成有效生产的第一阶段,在这个环节中,节目决策者
In order to develop, the Group needs to overcome the problems of heavy program, light cost, low cost awareness, serious waste of resources and over-reliance on the advertising business income in the development of the Group’s industrial development. It has set the emphasis on resources, effective production, Strengthen cost awareness and enhance the comprehensive competitiveness of innovative management awareness. First, pay attention to human resources, the effective production of program production is the radio and television station’s main work. From the program production process point of view, mainly in four levels: to collect information → clear positioning → organize personnel → production, all levels must be their own efforts and work together to ensure the effective production of programs. The collection of data → clear positioning process, is to complete the first phase of effective production, in this session, program decision makers