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新媒体,在当下的社会里,已经不是一个陌生的词语。而学术界对于新媒体概念的认定也是众说纷纭,没有统一的说法。数字化技术时代的到来,给新媒体的发展提供了良好的环境。以数字技术为支撑,由互联网衍生,越来越多的新媒体如雨后春笋,而手机媒体就是在这种环境下,找到了自己发展的温床,以迅雷不及掩耳之势,迅速发展起来。笔者认为,手机媒体之所以能够迅速发展并且深入人们生活,是因为手机媒体有着其特有的传播特点。
New media, in the present society, is no longer a strange word. The academic community for the new media concept is also divided on different opinions, there is no uniform statement. The advent of digital technology has provided a good environment for the development of new media. Digital technology as a support, derived from the Internet, more and more new media are springing up, and mobile media is in this environment, found a hotbed of their own development, with lightning speed rapid development. The author believes that the reason why the mobile media can rapidly develop and penetrate people’s lives is because the mobile media has its own unique communication features.