改革开放30年间,中国经济大踏步前进。而作为改变一代人生活方式的电视商业广告,始终是与中国的经济改革,与市场动向紧密相联的,折射出中国经济的发展脉络,折射出中国老百姓的生活变迁。在商品经济形态下,刊播广告是电视事业安身立命之所在,电视则是可供商业广告选择的重要传播媒介形式。 During the 30 years of reform and opening up, China’s economy made major strides. Commercial television commercials, as a way to change the lifestyle of a generation, are always closely linked with China’s economic reforms and market trends. They reflect the development context of China’s economy and reflect the changing life of ordinary Chinese people. In the form of a commodity economy, broadcasting advertisements is where the cause of television sets its own life, and television is an important medium of communication for the selection of commercial advertisements.