文化创新是企业文化建设的灵魂,是不断提高企业核心竞争力的关键所在。许多专家教授开始着力研究企业文化创新的观点和方法,并把全新的文化理念转变为企业在发展竞争中有决定性作用的新型经营管理模式,推动企业的经济增长。在此,我们特介绍企业文化专家、北京博采企业形象研究中心总顾问贾春峰教授就企业文化创新需要把握的几个基本观点,供大家学习借鉴。 Cultural innovation is the soul of corporate culture and the key to continuously improve the core competitiveness of enterprises. Many experts and professors began to study the ideas and methods of corporate culture innovation and transformed the brand-new cultural concept into a new type of business management mode in which enterprises play a decisive role in the development competition and promoted their economic growth. Here, we especially introduce some basic ideas that enterprise culture experts and General Consultant of Beijing Borrow Enterprise Image Research Center, Professor Jia Chunfeng, need to grasp in corporate culture innovation for reference.