眼下有好些企业采用公开征集广告语的办法,树立企业形象,扩大社会影响,这不失为一种带有一定公众参与性的广告。但是,对于这种广告,企业的行为是不一致的。一种是认认真真地做,比如江苏阳光集团在1995年曾举办过一次阳光牌呢绒广告语征集活动,在那次活动中,主办者不仅对参加征稿者抱着极其认真、尊重的态度,成立 Right now there are many companies to adopt a public solicitation of advertising language approach to establish a corporate image and expand social influence, after all, this is a kind of public participation with a certain type of advertising. However, corporate behavior is inconsistent with this type of advertising. One is to seriously do, such as the Jiangsu Sunshine Group held in 1995 once sunshine card Nerong advertising language collection activities, in that event, the organizers not only to participate in the conscription by holding a very serious and respectful attitude, Set up