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1994年,我正在上大二。书本上的理论已学了不少,我萌生了将所学知识运用于经商实践的想法。在一位高中同学的影响下,我决定抓住元旦前高校贺卡消费的热潮,大赚一把。1.针对市场容量和竞争对手,做好详尽调查。大学生贺年卡的消费量非常大。尤其是大一的学生,几乎每个人都要给自己中学的老师、同学或朋友寄张贺卡,少则买五、六张,多则买十来张甚至二十多张。本校的学生老师约有3000余人,新校生为6000余人,加起来近1万人。即使按最保守的估计,平均每人买一张贺卡,每张贺卡按1元计,那便是1万元的市场容量,这可是一块不小的诱人的蛋糕。
In 1994, I was in sophomore. The theory of the book has learned a lot, I sprout the idea of applying what I have learned in business practice. Under the influence of a high school classmate, I decided to seize the craze of pre-New Year’s greeting cards at universities and make a big profit. 1. For the market capacity and competitors, do a thorough investigation. College student card spending is very large. Especially freshman students, almost everyone should send their own high school teacher, classmate or friend greeting cards, as little as buy five or six, buy more than ten or even more than twenty. The school’s student teachers about 3,000 people, more than 6,000 new students, add up to nearly 10,000 people. Even the most conservative estimate is that on average, each person buys a greeting card at $ 1 per greeting card. That is a market capacity of $ 10,000. This is a tempting cake.