深度分销是战术体系,不是战略体系!无论传统快消品企业还是互联网企业,深度分销是销量加速器,是进攻的大杀器,一旦陷入持久战或用于防御,覆盖面过大,战线过长,不但管理难度增加,而且久战必衰!关于深度分销的争议从其诞生之日就没有间断过,各种力挺或质疑的声音不断。近年,随着互联网时代的来临,对于深度分销的唱衰声音比较多,尤其是很多深度分销功夫老辣的传统企业开 Depth of distribution is a tactical system, not a strategic system! Whether traditional FMCG or Internet companies, the depth of distribution is the sales accelerator is the offensive big kill, once caught in a protracted war or for defense, coverage is too large, the front is too long, Not only the management becomes more difficult, but the protracted war will inevitably decline! The controversy on the deep distribution has not stopped from the date of its birth, and all kinds of support or questioning voices continue. In recent years, with the advent of the Internet era, there has been a lot of bad-sounding voices for deep distribution, and in particular, many traditional enterprises that are deeply engaged in distribution