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随着经济的发展和人民生活水平的提高,外出旅游、休闲度假已逐渐成为一种放松身心的生活方式和消费行为。购买旅游纪念品作为一项必不可少的旅游消费,是旅游业中的一项高附加值产业,已经得到了越来越多国家的重视。唐朝代表着最鼎盛、最璀璨的华夏文化,是一个民族自豪的符号,是最让人神往的一段历史。唐朝文化的厨卫旅游纪念品浓缩了洛阳的地方特色和人文风情,为了满足旅游者不断提高的需求层次,旅游纪念品开发要跳出纯粹纪念性的框框,取得更广泛的发展,因此,对兼具实用性与纪念性的旅游纪念品的设计研究是符合现实需求的。
With the economic development and people’s living standards improve, travel, leisure and vacation has gradually become a relaxation of the way of life and consumer behavior. As an indispensable tourism consumption, the purchase of tourist souvenirs is a high-value-added industry in the tourism industry that has gained the attention of more and more countries. The Tang Dynasty represents the most prosperous and the most brilliant Chinese culture, is a symbol of national pride, is the most fascinating period of history. Tang Dynasty cultural kitchen and tourist souvenirs enrich Luoyang local characteristics and cultural customs, in order to meet the ever-increasing demand level of tourists, tourist souvenir development to jump out of pure memorial frame, to achieve more extensive development, therefore, both Practicality and commemorative travel souvenir design research is in line with practical needs.