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“广电媒体是用户价值的经营者,创新围绕用户增值来展开,最终会建立多元营销价值的链条。全面发现价值,重新定义价值和多维兑换价值,来最终实现价值再造。”媒介广告现状:新生媒体持续增长截止2016年11月,全媒体增长0.3%,基本与去年持平。部分传统媒体广告向新媒体移动,这一部分的收入相较以前缩水。尽管2016年1-11月份传统媒体下降6.15%,但降幅相比去年收窄。不同的媒介发展状况不同。电台有1.6%的正增长,与去年同期几乎持平。报纸、杂志为30%-40%的降幅,传统户外是5.9%的降幅。新生媒体中,电梯电视增长27%,
“Broadcast media is the operator of user value, and innovation focuses on user value added, and ultimately it will establish a chain of diversified marketing value, realize the value, redefine the value and multi-dimensional exchange value, and finally realize the value rebuilding.” : New Media Continues to Grow By the end of November 2016, all media increased 0.3%, basically unchanged from last year. Some traditional media ads move to new media, and the revenue in this segment has shrunk compared to the past. Although the traditional media declined by 6.15% in January-November 2016, the decline narrowed compared with last year. Different media have different development status. Radio has a 1.6% positive growth, almost unchanged from the same period of last year. Newspapers and magazines have a 30% -40% decline, compared with a 5.9% drop in the traditional outdoor market. In the nascent media, elevator TV increased by 27%