本文结合本校学报提高学术质量的体会,探讨了普通高校学报在激烈的市场竞争中实施精品战略的必要性和可行性。从强化精品意识、加大组稿力度、创办优势栏目以点带面推动学报发展以及充分发挥编委会作用提高学报质量和声誉等方面,探讨了提高学报学术质量的途径。 Based on the experience of our university journals in improving academic quality, this paper probes into the necessity and feasibility of implementing journals in higher education in the fierce market competition. From the aspects of strengthening the awareness of fine products, intensifying the grouping, establishing the superiority columns, promoting the development of journals by taking the advantage of the editorial board, giving full play to the role of editorial board and improving the quality and reputation of the journals, the ways of improving the academic quality of journals are discussed.