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电视体育新闻是用现代电子通讯技术为传播手段,以声音、画面为传播符号,对新近发生与体育活动与现象的报道。电视体育新闻传播对受众的影响效果表现为表层和深层两个递进的层面,这种影响效果的递进是一个逐步深化和扩大的过程。电视体育新闻传播对大众行为的影响主要体现在以下几个方面。
TV sports news is the use of modern electronic communication technology as a means of communication to the sound, the screen as a symbol of communication, the recent occurrence and sports activities and phenomena reported. The effect of TV sports news communication on the audience is manifested as two progressive levels of the surface and the deep. The progress of the influence of the TV sports news is a process of gradually deepening and expanding. The impact of TV sports news dissemination on public behavior is mainly reflected in the following aspects.