改革开放以来,随着市场经济的活化,各行各业各种炒作现象百花齐放。商品需要炒作,广告需要炒作,媒体需要炒作,人物也需要炒作。各种口号、各种标题、各种文案、各种包装、各种舞台,令人眼花缭乱、目不暇给。这种现象的始作俑者应该是新闻界。(也难为了激烈的新闻战线!)熟悉新闻策划的人都知道,每 Since the reform and opening up, with the activation of the market economy, all kinds of speculation in all walks of life have flourished. Commodities need to hype, the ads need to hype, the media need to hype, the characters also need to hype. Various slogans, a variety of titles, a variety of copywriting, all kinds of packaging, all kinds of stage, dazzling, impeccable. The initiator of this phenomenon should be the press. (Also hard for the fierce news front!) Everyone familiar with news planning knows