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移动电子商务为旅游业提供了一个便捷有效的移动营销综合平台。本研究探讨了基于手机用户的移动电子商务在旅游业中的应用模式。研究对于深化旅游业对基于手机用户的旅游移动电子商务的认识和应用价值开发具有一定的启发意义。一、问题的提出近年来,移动电话的普及和移动通讯技术的发展使得人们在任何地方、任何时间获得数据成为可能,由此形成了一种新
Mobile e-commerce provides a convenient and effective mobile marketing integrated platform for tourism. This study explores the application patterns of mobile e-commerce based on mobile phone users in the tourism industry. Research is of some enlightenment for deepening the understanding and application value development of tourism mobile e-commerce based on mobile phone users. First, the issue put forward In recent years, the popularity of mobile phones and mobile communication technology makes it possible for people to obtain data from anywhere, anytime possible, thus forming a new