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旅游纪念品是外出旅游的过程延续、是旅游地文化和风俗缩影、是旅游活动及风土人情的物化;旅游纪念品在整个旅游收入中所占比例可准确衡量当地旅游产业结构的合理性与旅游发展可持续性。通过前期系列调研,针对性的从政府、研发、生产、营销等角度提出统一思想、全面协调的市场开发策略,以期能够通过这些全过程、多角度、针对性的总结及建议,对武夷山旅游纪念品市场快速健康建立、发展、稳定起到有益的参考,并对其他旅游地区的旅游纪念品市场开发产生一定的借鉴作用。
Tourist memorabilia is the continuation of the process of going out to travel, is the microcosm of the culture and customs of tourist destinations, and is the materialization of tourism activities and customs. The proportion of tourist souvenirs in the total tourism revenue can accurately measure the rationality of the tourism industry structure and tourism development. Persistent. Through the previous series of research, we put forward the market development strategy of unified thinking and overall coordination from the perspectives of the government, research and development, production and marketing so as to be able to summarize and suggest Wuyishan tourism souvenirs through these whole process, perspectives and pertinences The rapid and healthy market establishment, development, stability played a useful reference, and tourism in other tourist souvenir market have a certain reference.