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有人认为,推销过程是一种交易过程,仅仅存在着推销员与顾客的买卖关系。这错误的。推销过程既是买卖双方的交易程,也是推销员与顾客的感情交流过程,并且在买卖双方建立良好的感情关系,对促进销售十分有益。推销术涉及的是人。推销员和顾客之间的关系是一种经济关系,但是这种经济关系是通过人来实现的,因此人和人之间的感情关系,要影响到商品销售活动,它不仅影响着一次交易能否成功,而且影响着今后这种
Some people think that the promotion process is a transaction process, and there is only a salesperson relationship with the customer. This is wrong. The sales promotion process is not only the transaction process of the buyer and the seller, but also the emotional communication process between the salesperson and the customer, and establishing a good relationship between the buyer and the seller is very beneficial to the promotion of sales. Selling involves people. The relationship between salespeople and customers is an economic relationship, but this economic relationship is achieved through people. Therefore, the emotional relationship between people must affect the sales activities of goods. It not only affects the ability of a transaction. Whether it succeeds and affects the future