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所谓虚假广告,就是指广告内容不真实或者容易引发消费者误解的广告。一方面是指商品所宣传的内容与经营者提供的商品或者服务的真实质量不相符,另一方面指可能使商业广告的宣传对象或受商业广告宣传影响的相对人对商品的实际情况产生错误的联想,从而影响消费者购买决策的商品宣传。一、新广告法对网络虚假广告的相关法律规制(一)新广告法第三十四条规定:“广告经营者、广告发布者应当按照国家有关规定,建立、健
The so-called false advertising, refers to the advertising content is not real or easily lead to consumer misunderstanding advertising. On the one hand refers to the content of the promotion of goods does not match the real quality of goods or services provided by the operator, on the other hand refers to the commercial advertising may be targeted or affected by the commercial advertising of the relative error of the actual situation of the goods Lenovo, thus affecting consumer buying decisions of product promotion. First, the new advertising law on the network of fake advertising related legal regulations (A) of the new Advertising Act Article 34 provides: ”advertising operators, publishers should be in accordance with relevant state regulations, the establishment of health