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在学术理论界,很多研究者对“会展旅游”这一概念具体内涵的深刻理解并没有统一的看法,而是众说纷纭。探讨旅游会展发展的历史背景下我国旅游会展的管理模式,分析各种研究观点,将对我国的会展管理模式的发展有极大促进作用。文章一开始先介绍了新形势下会展旅游的概念,特点及其作用,然后介绍了新形势下我们应该注意的几个问题,最后介绍了新形势下我国旅游会展管理模式:政府主导,协会自律,企业运作和社会参与。
In the field of academic theorists, many researchers do not have a unified view on the specific connotation of the concept of “MICE” but have different opinions. To discuss the management mode of China’s tourism, convention and exhibition under the historical background of the development of tourism, and to analyze various research perspectives will greatly promote the development of China’s convention and exhibition management mode. The article first introduced the concept, characteristics and functions of MICE under the new situation, then introduced several issues that we should pay attention to in the new situation, and finally introduced the mode of China’s MICE management under the new situation: government-led, self-discipline , Business operations and social participation.