随着中国经济的不断发展,人们在充分享受物质文明带来满足的同时,对精神文明所带来的愉悦需求愈发迫切,因此旅游在社会生活中的地位愈发重要。而大学生旅游市场已成为旅游界高度重视的一个细分市场。但由于大学生旅游市场的特殊性和外部市场环境,影响了这个市场的开发。本文着重对江西省大学生旅游市场开发的相关问题进行探究,为旅游行业开发江西省大学生旅游市场提供可供参考的策略。 As China’s economy continues to evolve, people enjoy the pleasurable demands of spiritual civilization while fully enjoying the material civilization’s satisfaction. Therefore, the role of tourism in social life is increasingly important. The tourism market for university students has become a market segment that is highly valued by the tourism industry. However, due to the special nature of the tourism market for university students and the external market environment, the development of this market is affected. This article emphatically probes into the related issues of the development of tourism market for undergraduates in Jiangxi Province and provides a reference for the tourism industry to develop the tourism market of undergraduates in Jiangxi Province.