单一品牌难以支撑独立专卖店铺的盈利,一直是令童装企业头痛的难题,随着行业品牌化转型的加速,这一问题的解决已经迫在眉睫。成长新天地就是在这时应运而生的,利用现有的资源,将单一品牌集中起来进行托管,实现了生产方、托管方、加盟商三方的共赢,开创了一种崭新的品牌营销管理模式,仅仅一年多就得到了业界同行的认可。这个新思路是如何诞生的?这片新天地又是如何开拓成长的?回顾成长新天地的转型过程,一些有益的经验值得与读者分享。 Single brand is difficult to support the profitability of independent specialty stores, has been a headache for children’s clothing enterprises problems, with the acceleration of brand transformation in the industry, the solution to this problem is imminent. The new world of growth came into being at this time, the use of existing resources, a single brand together to host, to achieve a win-win situation of production side, custodian, franchisee, creating a new brand marketing management , Just over a year has been recognized by industry peers. How is this new idea born? How is this new world developing? In reviewing the transformation process of the new world, some useful experiences are worth sharing with readers.