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作为新媒体中的佼佼者,微博独特的传播特点革新了信息传播方式,它优于现有传统媒体的特点,使其逐渐成为新闻采集与发布的一个新的重要的平台,其专业性虽无法与专业新闻机构相媲美,但在突发事件及直播事件、娱乐事件等新闻中微博的速度与力量不容忽视,而且,微博这一新媒体发现新闻、创造新闻及制造舆论的能力愈发增强。本文将在论述微博的媒体特点和传播特点的基础上,进一步深入探讨微博对传统媒体产生的巨大冲击和影响。
As a leader in new media, the unique communication features of Weibo have revolutionized the way of information dissemination. It is superior to the features of the existing traditional media and has gradually become a new important platform for news gathering and distribution. Although its professionalism Can not compare with the professional news organizations, but the speed and power of Weibo can not be ignored in the news of emergencies, live broadcast events, entertainment events, etc. Moreover, the new media of Weibo has the ability of finding news, creating news and manufacturing public opinion more Hair increased. Based on the discussion of the media features and communication features of Weibo, this article will further probe into the huge impact and impact of Weibo on traditional media.