论文部分内容阅读
旅游商品是旅游业经济收益的重要来源之一,旅游商品的设计和巨大的市场潜力已经被重视,与此同时旅游商品的包装对旅游商品的营销和销售都有直接的影响。福建安溪铁观音是我国十大名茶之一,是十分受欢迎的旅游商品,在包装方面有其独特之处也有不足之处,本文以福建安溪铁观音为例,突出商品包装设计对其营销的重要性,分析其优势和不足之处,提出旅游商品包装设计与中国传统文化融合的重要性。
Tourism products are one of the important sources of tourism’s economic benefits. The design of tourism products and great market potential have been taken seriously. At the same time, the packaging of tourism products has a direct impact on the marketing and sales of tourism products. Fujian Anxi Tieguanyin is one of the top ten famous tea in our country. It is a very popular tourist product. It has its unique features and disadvantages in packaging. This article takes Tieguanyin in Anxi County, Fujian Province as an example, highlighting the marketing of its product packaging design The importance of the analysis of its advantages and disadvantages, put forward the tourism product packaging design and the importance of integration of traditional Chinese culture.