不同于以产品为核心的1.0时代,以消费者为核心的2.0时代,营销3.0时代更注重人文、情感层面的需求满足。我们看到,广告主希望自己的品牌和产品不再只是简单的给用户传递信息,而是真正融入消费者的生活,并引发共鸣;而消费者也希望自已不仅是被告知,仅仅是购买者,而是渴望真正能与产品和品牌互动,平等沟通。寻找跟消费者息息相关的生活内容 Different from the product-centered 1.0 era, consumer-centered 2.0 era, the marketing 3.0 era pays more attention to humanities and emotional needs. We see that advertisers want their brands and products no longer simply to convey information to users, but to truly integrate into the consumer's life and resonate; and consumers also want to be self not only be informed, but buyers , But rather eager to really interact with products and brands, equal communication. Looking for life-related content with consumers