动漫产业是适应全球高速发展、汇聚当代诸多文化元素的一种新的文化表达和交流方式的新兴产业。从传统文化角度而言,动漫产业紧密结合现代科技,整个产业链条和生命周期长,具有高投入、高风险、高回报盈利模式和广泛的消费市场需求,符合可持续发展的要求等独特产业特征,具有极大的发展潜力,在国家的经济、政治、社会等方面都具有十分重要的意义,被称为21世纪最有希望的未来型高新技术朝阳产业。以美国、日本、韩国为代表的动漫产业发达国家 Animation industry is to adapt to the rapid development of the world, bring together many contemporary cultural elements of a new cultural expression and exchange of emerging industries. From the perspective of traditional culture, the animation industry is closely integrated with modern science and technology. The entire industrial chain and life cycle are long, with unique industrial characteristics such as high input, high risk, high return profitability and extensive consumer market demands, in line with the requirements of sustainable development Has great potential for development and is of great significance in the country’s economy, politics and society. It is called the most promising future high-tech sunrise industry in the 21st century. The United States, Japan, South Korea as the representative of the animation industry developed countries