在现代广告设计中利用情感因素来满足消费者的情感诉求是一种至关重要的设计方式。由于时代经济的飞速发展,现代人们每日疲于奔波往往难以得到情感方面的满足,在这一背景下,能满足人们情感诉求的消费往往更易被接受。基于此,为了使现代广告设计能吸引更多的消费者,现代广告设计师在设计中也应对情感的因素进行充分的利用,通过对情感共鸣的有效激发来满足现代消费者的情感诉求,进而更加有效的刺激其进行消费。本文将针对现代广告设计 The use of emotional factors in modern advertising design to meet the emotional appeal of consumers is a crucial design approach. Due to the rapid economic development in the era, it is often difficult for modern people to get tired of daily emotional satisfaction. In this context, consumption that can satisfy people’s emotional demands is often more acceptable. Based on this, in order to make modern advertising design more attractive to consumers, modern advertising designers should make full use of the factors of emotion in the design, and satisfy the emotional appeal of modern consumers through effective stimulation of emotional resonance, thus More effective to stimulate their spending. This article will target modern advertising design