在中国,人们对化妆品的追捧,从来也没有现在这样的热度,无论是在中高级酉赁商场,还是在大卖场,就连二三线县城甚至三四级农村供销社,都在用心钻营,加大对品牌的引进力度和品牌的宣传与促销力度。据了解,除一少部分高级百货店外,绝大多数零售商都把化妆品的经营当作本单位提高经济效益的筹码。虽然有的高级百货店没把经济效益增长点押在化妆品身上,但作为提升百货店的标志,还是把引进一线国际顶级化妆品牌,当作业务改革和调整整合的头等大事,组织精兵强将下力气引进国际顶级化妆品牌,并把它们摆在商场最显眼的位置。经营者说,人们对化妆品的炙热追捧程度,其实与商场的引导有直接关系。因为一个城市或者一个县多,那里的消费走向、流行趋势,除电视、报刊等形象媒体解读外,更多的市场流行信息,多是从窗口单位也就是零售商推出的商品中获得,其中化妆品类是比较典型的品类之一。人们爱美、盼美,希望通过化妆弥补缺陷变美,已成众多消费者生活的重要部分。有消息说,日本的女人不化妆是绝对不出门的。另外,针对不同的场景分别着不同的妆素,在社交场合也是对客人的尊重,这便成就了现代人喜爱和追捧化妆品的重要因素。据不完全统计,在中国每年都有几百种化妆新品面市,每年都有百余种护肤、润肤、滋养肌肤的新功能化妆品,见诸于立体和平面媒体,再被人气指数和知名度较高的明星们现身说教,极大地激发起人们的仿效欲和急切购买的冲动。 In China, the pursuit of cosmetics, people have never had such a heat, whether it is in the senior unitary shopping malls, or in the supermarkets, even the second and third tier cities and even 34 rural supply and marketing cooperatives, are carefully drilling, plus Great introduction of the brand and brand promotion and promotion efforts. It is understood that, with the exception of a few high-level department stores, the vast majority of retailers have put cosmetics business as the unit to increase economic bargaining chip. Although some high-end department stores did not increase the economic benefits of cosmetics in the body, but as a sign of upgrading the department store, or the introduction of a top international makeup brand, as the business reform and integration of the top priority, Emphasis on the introduction of international top brands, and put them in the most prominent mall position. Operators said that the hot pursuit of cosmetics for people, in fact, is directly related to the guidance of shopping malls. Because a city or a county, where the consumer trends, trends, in addition to television, newspapers and other image media interpretation, the more market popular information, mostly from the window unit or retailer launched the goods obtained, including cosmetics Classes are one of the more typical categories. People love the United States, hope the United States, hopes to make up for the shortcomings of beauty through makeup, has become an important part of many consumer life. There is news that Japanese women do not make-up is absolutely not go out. In addition, different scenes for different makeup elements, in social situations is also a respect for the guests, which made the modern favorite and sought after cosmetics, an important factor. According to incomplete statistics, there are hundreds of new make-up products available in China every year. Over 100 kinds of new cosmetic products that skin, moisturize and nourish the skin each year are found in stereoscopic and print media, High celebrities come out to preach, greatly stimulated the people’s desire to imitate and the urge to buy urgently.